In a landmark move for the global social enterprise movement, Australia has unveiled its first-ever National Strategy for Social Enterprise, co-designed by nearly 500 stakeholders from across the ecosystem. Coordinated by Social Enterprise Australia, the strategy aims to ‘unlock the power of social enterprise’ by embedding purpose-led business models into the fabric of the economy. This sector-owned initiative reflects a growing recognition that legal ownership structures—such as charitable ownership, cooperatives, and B Corps—can drive both commercial success and measurable social impact. The strategy focuses on policy reform, access to capital, and public awareness, positioning social enterprises as key drivers of a more inclusive and sustainable economy. For the Profit 4 Good Network, this development underscores the viability of the Charitable Ownership Advantage (Charitable Ownership Advantage (COA) (learn more at the official Project COA website)) (learn more at the official Project Charitable Ownership Advantage (COA) (learn more at the official Project COA website) website) thesis: when consumers have a choice at price parity, they increasingly favor businesses that are structurally committed to social good. Australia’s strategy provides a blueprint for other nations to follow, proving that systemic change is not only possible but already underway.